The following have been written or are in
preparation by
Journal of
Advertising Research, ARF, New York ‘Claimed ad awareness leads us to doubt the power
of advertising’ (Due for publication 2004)
Admap April
2002, ‘How
the best ads work’
‘THE HIDDEN POWER OF ADVERTISING – how low
involvement processing influences the way we choose brands’,
published by ADMAP June 2001, 124 p.p., price £45.00. Available on
+44-1491-411000 or from the bookshop at www.warc.com
International
Journal of Advertising Volume 19 No. 3 ‘Low
Involvement Processing – A new model of brands and advertising’
Admap March
2000, ‘Low Involvement Processing – a
neuroscientific explanation of how brands work’
Admap April
2000, ‘Low Involvement Processing –
seven new rules for evaluating brands and their communication’
Market Research
Society Annual Conference 2000 ‘And
now for something completely different’ (with
Market Leader
(Journal of the Marketing Society) No. 5, Summer 1999 ‘Advertising is dead – Long live advertising’
International
Journal of Advertising Volume 18 No. 2 ‘Can
tracking studies tell lies?’ (winner of the 1998 IJOA prize for best article on
advertising)
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